16 January 2025 — The Tourism Committee of Armenia proudly announces its participation in FITUR 2025, one of the world’s leading international tourism trade fairs, held in Madrid, Spain, from January 22 to January 26. Armenia’s presence at this prestigious event highlights the country’s commitment to positioning itself as a top travel destination and strengthening ties with the international markets.
Armenia, offers a wealth of experiences for travelers seeking authenticity and discovery. Visitors can immerse themselves in the country’s unparalleled cultural heritage, from ancient monasteries like Geghard and Tatev to vibrant traditions that span millennia. Armenia’s stunning natural landscapes from the majestic Mount Aragats, to the tranquil waters of Lake Sevan, and lush forests of the Dilijan National Park, ideal for exploration. Culinary enthusiasts can learn about Armenian cuisine, such as lavash, a UNESCO-listed traditional flatbread baked in a tonir oven, and exceptional wines rooted in one of the world’s oldest winemaking traditions. For adventurers, Armenia provides activities like hiking, rock climbing, and skiing across trails and slopes that cater to all skill levels. With its enhanced accessibility and infrastructure, including an expanding network of direct flights from European hubs, Armenia is strategically positioning itself as a premier destination captivating a broader audience and attracting visitors eager to experience its unique blend of tradition and modernity.
The Armenian stand, located at number 4B25 and organized by the Tourism Committee of Armenia, will welcome visitors to discover these unique travel opportunities. The stand will also host engaging activities throughout the event, such as a wine degustation paired with an immersive audio-visual guide, a captivating country presentation, and a live choir performance of the music of Komitas, a celebrated Armenian composer. Armenia’s ambassador to Spain will also attend, underscoring the country’s dedication to fostering international collaboration.
The Chairman of the Tourism Committee of Armenia, Lusine Gevorgyan, newly appointed to the position, will lead the delegation. Accompanying the Chairman are eight prominent Armenian tour operators, each actively engaged in the Spanish market. Speaking about the significance of Armenia’s participation in FITUR, the Chairman stated:
“Armenia’s participation in FITUR 2025 marks a significant milestone in our mission to reveal ‘The Hidden Track’ of our nation to the world. This prestigious platform offers us a unique opportunity to invite global travelers to discover Armenia’s unrivaled cultural heritage, awe-inspiring natural landscapes, exquisite culinary traditions, and thrilling adventure experiences.
Spain represents a key market for us, and FITUR serves as the perfect stage to forge meaningful connections, showcase the essence of Armenia, and inspire travelers to embark on an unforgettable journey through our remarkable country.”
Armenia’s stand promises to deliver an unforgettable experience for FITUR attendees, blending ancient traditions with modern innovation. Whether it’s the soulful music, the taste of artisanal wines, or the promise of unparalleled adventures, Armenia invites visitors to discover the charm and mystery of its “Hidden Track.”
Discover Armenia at FITUR 2025, stand 4B25, and embark on a journey to the extraordinary.
