Mark your calendars for September 11-13, 2024, as the 8th UN Tourism Global Conference on Wine Tourism descends upon the enchanting city of Yerevan, Armenia. Hosted by UN Tourism in collaboration with the Government of Armenia, this prestigious event promises to be a landmark gathering for wine tourism aficionados worldwide.
At this annual conference, experts from diverse corners of the globe will converge to explore innovative strategies aimed at harnessing the potential of wine tourism for fostering sustainability, inclusivity, and resilience within communities. It’s not just about indulging in the finest wines; it’s about leveraging tourism as a catalyst for positive change.
Stay tuned for more details on registration, the comprehensive program agenda, and logistical information, which will be released in the coming weeks.
Discovering Armenian Winemaking Heritage
Armenia, with its rich cultural tapestry and millennia-old winemaking tradition, provides a fitting backdrop for this global conference. Nestled in the cradle of winemaking civilization, Armenian vineyards have been producing exquisite wines for over 6,000 years, earning the country a well-deserved spot on the world wine map.
What sets Armenian winemaking apart is not just its ancient roots but also its unique grape varieties and traditional winemaking techniques. From the renowned Areni Noir to the robust Voskehat, Armenia boasts a diverse array of indigenous grapes that thrive in its high-altitude vineyards, contributing to the distinctiveness of Armenian wines.
But Armenian winemaking is more than just a testament to ancient traditions; it’s a story of resilience and revival. Despite historical challenges and geopolitical complexities, Armenia’s winemakers have persevered, embracing modern technologies while staying true to their heritage. Today, Armenian wines are gaining international acclaim, captivating wine enthusiasts with their complexity, character, and sense of place.
Join us in celebrating the marriage of tradition and innovation, as we explore the transformative power of wine tourism in shaping a sustainable and inclusive world. Cheers to a fruitful conference ahead!
